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Digital marketing includes all marketing activities that take place online. 

It leverages a range of tactics including search engine optimization (SEO), paid advertising, social media marketing, content marketing, and email marketing to reach and engage target audiences across a range of channels. 

Unlike traditional marketing, it offers measurable results, personalized messaging, and broad reach to attract, engage and influence customers.

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What is Social Media Marketing?

Social media marketing (SMM) uses platforms like Facebook, Instagram, and LinkedIn to build a brand, promote products or services, and drive sales by creating engaging content, interacting with followers, and running targeted advertisements

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